The Creative Edition Podcast
The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.
The Creative Edition Podcast
What Does It Mean to In-source or Out-source For Your Brand?
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What does in-source and out-source mean for your brand and business? What do Emma and Maddy in-source and out-source?
Emma and Maddy define what in-sourcing and out-sourcing mean. They share how content creators and businesses can perform tasks and functions either within or outside their business.
Maddy shares how she recently out-sourced pitching and negotiating with brands by hiring a manager. And Emma shares how she started Emma’s Edition with the intention to out-source and hire a photographer. Both Emma and Maddy share why they chose to out-source these things for their brands and business.
Additionally, Maddy and Emma dive into various functions and tasks you can choose to in-source and out-source for your brand and business:
· Photography
· Pitching/Negotiating (hiring a manager)
· Editing (copy, blog posts, captions, etc.)
· Engaging
· Search Engine Optimization (SEO)
· Accounting/Finances
They also share a few guided questions to help you decide whether or not you should decide to in-source or out-source these tasks.
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