The Creative Edition Podcast
The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.
The Creative Edition Podcast
How Content Creators & Influencers Can Stay Relevant With The Rise of AI Influencers
As AI influencers gain traction, many creators are wondering: Where do we fit into the future of brand partnerships and content creation?
In this episode, I'm breaking down how human influencers can stay competitive—and even thrive—as AI avatars and virtual creators become more common.
You’ll learn:
- Why relatability, storytelling, and real-life experience will always win over algorithms
- How to focus on building community—not just an audience
- The importance of becoming a story-driven creator (not just a product promoter)
- Why your personal brand is your biggest differentiator
Whether you’re a full-time creator or just getting started, this episode will give you actionable strategies to stay human, stay relevant, and stay in demand.
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