The Creative Edition Podcast
The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.
The Creative Edition Podcast
What Is Youtube Shopping?
If you’ve ever linked products in your YouTube description box, get ready for the next evolution in creator monetization. In this 8-minute solo episode, I’m breaking down YouTube Shopping—YouTube’s built-in shopping feature that allows creators to tag products directly in their videos.
You’ll learn:
🛍️ What YouTube Shopping is and how it works
📲 Who qualifies to use the feature
📈 Why it matters for creators and the future of social commerce
💡 How brands like Target, Sephora, and Walmart are already part of the program
With 250,000+ creators enrolled and YouTube Shorts reaching over 70 billion daily views, this is a trend creators and marketers can’t ignore.
Whether you’re a content creator, UGC strategist, or brand manager, tune in to learn how YouTube is reshaping how we shop—and how we earn—on social.
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🎧 Listen on Apple, Spotify, or wherever you tune into the Creative Edition Podcast
#CreatorEconomy #YouTubeShopping #InfluencerMarketing #SocialCommerce
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