The Creative Edition Podcast
The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.
The Creative Edition Podcast
Emma Diaries: Behind The Scenes of a Brand Trip
In this episode, I’m pulling back the curtain on what it’s actually like to go on a brand trip as a content creator. Fresh off two recent trips—Tokyo with Alaska Airlines x Hawaiian Airlines and a 9-day adventure through Peru with Intrepid Travel—I’m answering your most-asked questions submitted via Threads.
We’re diving into:
- What is a brand trip—and the difference between paid and gifted partnerships
- How I find out about these opportunities (and how you can too!)
- How to pitch yourself and position your brand to stand out
- What brands typically expect in terms of deliverables
- How much flexibility you really have with the itinerary
- If you can bring a plus one or request flight upgrades
- And what it takes to get invited again
Whether you’ve been dreaming of your first brand trip or want to land higher-caliber collaborations, this episode is packed with real-life insights to help you navigate and prepare for your own travel partnerships.
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