The Creative Edition Podcast
The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.
The Creative Edition Podcast
Meet Grace, Vice President of Strategy at Fohr
In this episode, I’m joined by Grace, the Executive Vice President at Fohr—an award-winning influencer marketing agency behind campaigns for Sephora, Dyson, Unilever, Marriott, and more. Grace leads Fohr’s strategy department and works closely with their client services team to deliver some of the most effective creator-led campaigns in the industry today.
We dive into how influencer marketing is evolving and why Grace believes it will become the dominant form of brand communication in the next five years. You’ll hear us discuss:
- What makes a creator stand out to top brands like Sephora and Dyson
- How influencer content is outperforming traditional brand content across paid media, email, and even OOH
- Why creators are being tapped earlier in the campaign strategy process
- The future of influencer marketing—from content formats to emerging technologies like AI
- Grace’s best advice for creators navigating the 2025 landscape
Whether you’re a full-time content creator, aspiring influencer, or marketing professional, this episode offers a behind-the-scenes look at what’s working in influencer marketing right now—and what’s next.
Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.