The Creative Edition Podcast
The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.
The Creative Edition Podcast
Twitch in 2025: Live Streaming Tips & Creator Economy Insights with Mary Kish, Head of Community at Twitch
In this episode of The Creative Edition Podcast, I sit down with Mary Kish, Head of Community at Twitch, to explore how content creators, influencers, and livestreamers can thrive on Twitch in 2025 and beyond. Whether you’re a seasoned Twitch streamer, an influencer expanding into livestreaming, or a creator building a digital community, this conversation is packed with actionable tips.
We discuss:
- How Twitch fosters deep community engagement vs. traditional social platforms.
- Essential advice for new streamers: managing live chats, moderators, and the learning curve.
- The importance of collaborating with other Twitch creators.
- Common beginner mistakes and how to avoid them.
- Twitch's evolving creator categories—from gaming to crafting, music, wellness, and "Just Chatting" (Yappers).
- Where Twitch fits into the future of the creator economy and influencer marketing.
Mary also shares insider tips on Twitch culture, key platform terms (mods, emotes, raids), and how non-gaming creators are finding massive success by leaning into authenticity and niche content.
If you’ve ever wondered how to grow on Twitch, start live streaming in 2025, or build a loyal audience beyond likes and follows, this is the episode for you.
🎧 This episode is perfect for: Twitch Streamers, Content Creators, Influencers, Livestreamers, and anyone exploring the creator economy.
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