The Creative Edition Podcast
The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.
The Creative Edition Podcast
5 Insights About Where The Creator Economy Heading in 2025
Content creator and influencer friends - are you aware of where the creator economy stands and the direction it's going in 2025?
One stat I was surprised to learn was that about 43% of the brands surveyed in the LTK x Northwestern University study shared that they plan to use creator content in connective TV (CTV) ads.
While content creators and influencers know their brand partners are repurposing their social media content on digital platforms like websites and email newsletters, they may need to know that their content may be intended for CTV (TV connected through the internet) and television commercials.
I'm sharing four more insights about where the creator economy is heading in 2025!
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