The Creative Edition Podcast
The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.
The Creative Edition Podcast
How Creators Can Bring Value to their Brand Partners with Kati from Purple PR
Are you curious about how influencers and creators can bring value to their brand partners? Kati Hammon from Purple PR joins us and answers questions like:
- What does “value” look like to brands?
- If a brand partner wants great content (UGC), what do you look for in influencers? (Example: DSLR photos or iphone photos)
- If a brand partner wants to access an influencer’s audience, what do you look for in creators?
- What makes a successful influencer campaign?
Kati Garcia-Hammon is a seasoned digital marketer with nearly a decade of experience leading social strategy in the luxury hospitality space. Kati has worked in Chicago, Los Angeles, and Miami developing campaigns that drive growth, visibility, and tangible results. T
hroughout her career she has worked with illustrious global brands including The Ritz-Carlton and EDITION hotels, and currently oversees the digital department at PURPLE.
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